Startups have grown exponentially in the last 10 years. The communication that must accompany them is a key success factor because it contributes to their return on investment.
This aspect neglected or poorly controlled regularly leads to errors I suggest some lines of thought to avoid making these odd and rectify the shot if necessary.
Startups that communicate too early
When working on a project, an idea or an innovative concept, we sometimes look forward to sharing it around us.
Many start-ups eager to communicate about their project are known well before their launch.
This approach is based on a good intention, however, it involves risks.
Timing is crucial in communication
From a strategic point of view, the official launch of a start-up is decisive. Communicating the day of its launch sometimes leads to negative spin-offs.
For example, presenting a beta version with many bugs leads to a bad user experience.
A product or concept being developed sometimes leads to a failed demonstration. To avoid these pitfalls, wait a few moments after launching your start-up and make some adjustments
Make a first assessment after one year!
Startups that communicate late
Many startups place communication at the end of the race and have a reluctance to communicate.
Some entrepreneurs and especially engineers are far from worrying about communication and consider it a waste of time.
It is worth remembering that the most beautiful site or the most innovative technology exists only if you communicate at the right time. Apple is the best example.
Communicating late can lead to being preceded by competitors. Late communication may also suggest a lack of confidence in his project or an apprehension of entering a market as a new entrant.
Listen to your market and get started at the right time
Startups that communicate wrongly and through
We often find that startups that rely on communication sometimes do so excessively.
Your communication actions demonstrate your involvement in your projects provided that they are mastered.
Alerting the press or your investors at each change or step of your journey can become infuriating to your interlocutors.
In the same way, publishing too much on social networks at each stage of your journey may weary your community. Knowing how to communicate means sending the message to the right person at the right time.
Give priority to the quality of your content and a reasoned publication frequency
Delegate your communication to a trainee or a beginner
Due to lack of time, means or lack of interest, startups delegate communication to trainees, employees on professional contracts or beginners in their functions.
Although they are of good will, they are in the learning phase and therefore make mistakes. Your status as a new entrant in a marketplace requires flawless communication.
An approximate communication returns an amateur image and arouses many criticisms. Your startup is somehow “your baby” and who can better care for you.
Get involved in your company’s communication!
Carry a consistent image of your business
Startups that communicate exclusively on social networks
When we talk to startups and talk about communication, they spontaneously mention social networks.
Social networks are part of a successful digital communication but focusing only on this mode of communication is reductive.
A limited budget allows you to create a blog or a website at a lower cost for starting your activities. By publishing regularly, you attract visitors to your page and you make yourself known.
You centralize all of your data and create a community whose point of convergence is your website or blog.
Multiply your chances of success thanks to diversified online communication
Compare themselves to renowned startups by adopting their communication
Any startup builder wants to follow in the footsteps of his predecessors and especially those who have made their mark. The “uberization” repeatedly cited and decried has aroused admiration until overdose.
The comparison with these new players is therefore tempting, to facilitate understanding of your concept and to demonstrate its potential.
Be inspired by the success of startups and stand out by describing your offer with your own words! Your communication is intrinsically linked to your market position.
Adopt the appropriate tone and innovate.
Break the codes and create your communication model
Neglecting the communication budget in fundraising
Every entrepreneur is brought in at least once in the life of his business to consider the relevance of a fundraiser .
Many startups finance their project with one or more fundraisers s after an obstacle course.
Only one out of 4 startups has landed in 2016
The communication budget is often obliterated within the funding application or wasted after obtaining.
In the end, your funding is exhausted and more budget for communication.
This error leads to a smaller target and reduces your scope.
Establish a plan with a budget for your communication is essential